How to Win People Over by Embracing Your Flaws

One trend that has always blown my mind is ugly sweaters.

Striped. Polka-dotted. Itchy. Furry. Neon.

They’re unappealing by their very name, yet come December, hordes of people hunt them down (including the IMPACT team.) 

Fashion disasters that would typically be forgotten go to the highest bidder, retailers line their racks with hideous pieces, and anxious consumers pay top-dollar in hope of outdoing their friends.

In the world of these sweaters, the uglier the better and people can’t get enough of them.

So, why should it be any different for your brand?

source https://www.impactbnd.com/blog/embracing-your-brand-imperfections