11 Conditions to Expect in a Master Services Agreements with a Marketing Agency
Since I joined the IMPACT sales team back in January of 2017, I’ve negotiated 100+ transactions between our company and new clients. Through that process, I have dealt with a range of people on negotiating our agreements ranging from the legal counsel of global corporations to working directly with the company founders. What I found surprising across all of these negotiations was how much of the transaction/timing/effort centered around discussing/clarifying terms in agreements like the Master Services Agreement (MSA), or the agreement we have with our clients. What was interesting to see was that the same contract points came up over and over again for discussion. Ultimately, a lot of the additional time might have been avoided (or at least minimized) if all my counterparts I was dealing with fully understood the context around the terms included. After concluding some particularly protracted negotiations around our MSA with the legal counsel of a new client recently, I thou
